
When a
Chinese condom manufacturer made the wise decision to slap
David Beckham's smooth golden image onto a box of poorly selling condoms, they immediately watched
sales skyrocket to number one in China. Beckham didn't approve the use of his image and he's not endorsing or making any profit from it (Poor Posh, just imagine all the
day-glo Hermes bags she's missing out on hoarding).
It's amazing how one can take a bunch of flimsy rubber, cram it in a box, add a picture of a pretty soccer player on the front...and then sit back and watch the profits roll in. I'm in the wrong business, I tell ya. What many of you don't know is that it was I who designed the Beckham condoms box. Yes, it's true...I have lucrative International Chinese connections. The winning design is above, but below, I'm sharing the rejected designs I submitted:

Sitting in the boardroom of the
International Abundant Wai Hung Chemical Plastics and Beef Manufacturing Concern, LLC, I explained to the large group of managers and board members that sometimes reality is more compelling than fantasy. So why not use a raw paparazzi photo of Becks instead of some slick, overly Photoshopped image? I told them reality TV and paparazzi-captured candids were really hot in the US, but after much deliberation, myself and the 120 managers didn't see eye to eye. Design REJECTED.

When this image came up in the presentation, I heard a hushed murmur race across the meeting room. Some of the men became flushed, a few appeared to be sweating....and several started fanning themselves until the more composed
others shot them a look that brought forth the clearing of throats and a shifting in the seats. "Well, what do you think of this one?", I chirped. The room was silent for a few moments as nervous glances were exchanged. The room became warm and humid, the windows fogged...and then the chairman let out a resounding "NO!" Design REJECTED.
Medium: photo composite, created in collaboration with Candy Kirby.
I'm still on hiatus, but the new site is launching this month. I'll spill the beans with all the details soon.