
Today's guest artist is a comic book illustrator who recently launched a
new blog featuring some of his celebrity-inspired caricatures. Kim Kardashian ought to seriously consider the
tricks profit she could turn if she started renting her butt out to advertisers. She's
always thrusting that
perky caboose toward the camera or
squating on sidewalks and poking it out at the paparazzi, so why not make a buck or two off it? Several advertising industry concepts may be applied here:
Advertising Page Exposure - a measure of the opportunity for readers to see a particular print advertisement, whether or not they actually look at the ad.
Billboard - An outdoor sign or poster.
Eye Tracking - A research method that determines what part of an advertisement consumers look at by tracking the pattern of their eye movements.
Frequency - The number of times an average person or household is exposed to a media vehicle within a given time frame.
Reach - The estimated number of individuals in the audience of broadcast that is reached at least once during a specific period of time.
Other advertising terms that come to mind are Spread, End-user, Horizontal Discount, Insertion, Puffery and Teaser Campaign. Kim Kardashian's arse is an advertiser's bonanza!