
A
$250 million contract with the LA Galaxy isn't enough cash for
David Beckham. I can just hear
Posh griping at him, "But dahling, you don't understand...I
need a different Hermes bag for every outfit I wear! You wouldn't want me being seen carrying the same bloody old $12,000 bag for two days in row now would you dear?" Industry experts
predict the Beckham fragrance franchise will generate $100 million in sales this year. I was especially intrigued by
Instinct, Beck's fragrance for men. A dark, mysterious image of Beckham appears in the
print ad. He stares deep into your eyes with his icy come-hither gaze while holding a ring that looks like it
came from the
International Male catalog. I think the ad would have been more inviting had they used a real photo of Becks - perhaps
this would have been a better fit. The
Beckham Fragrances website makes a laughable attempt to distinguish
Instict from all the other celebrity fragrances crowding the market. Instead of focusing on the scent, they tout the bottle: ...
engraved within the carefully proportioned flacon's base is a sparkling "diamond"; a discreet reminder of Beckham's sophisticated personal style. What?!?! A fake "diamond" on the made-in-China "flacon" represents "style"? ha haaaaaaaa! It gets better:
The innovative metallic cap brings a surprising twist and sense of modernity to this fragrance... I wasn't going to buy it, but I'm sold now that I've learned the cap is so innovative and...metallic.
Medium: acrylic on board, digital color/text. Photo of in-process painting here.